Storey Wilkins Photography
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Meet my Printer

Where Can I Get my Photographs Printed in Toronto?

I offer a full service photographic printing and product creation for my wonderful wedding and family portrait clients. I use a wonderful professional lab for printing albums, large wall art and boutique items such as custom photographic stationary and cards.

Matted Prints in Folio Box by Storey Wilkins in Toronto

High Quality Printed Photographs

I outsource my photographic print orders (anything from a tiny wallet treasure to a 17x22 inch archival fine art print) to the wonderful David Anthony Williams, a very experienced and talented portrait photographer here in Toronto.

With many local printing houses no longer in business, my clients often ask me where they can have their own special family photographs properly retouched and printed. They are not looking for a Walmart quality print. These are their family heirlooms that they want printed and displayed beautifully in their homes.

I always refer those clients to David. So, I thought I would introduce you to the man himself so that even if you are not one of my clients, you can reach out to David for help with your printing.

DAVID’S PRO PRINTS: PROFESSIONAL PHOTOGRAPHIC PRINTING SERVICE

This is reprinted with permission from David Anthony Williams.

WHAT DO PRINTED PHOTOGRAPHS DO FOR US?


We photograph more than ever before. Last year, more photographs were made than in the previous 150 years of the history of photography – and the least amount were printed. The rapid advance of technology means images stored on floppy drives, or even CD’s are becoming increasing difficult or impossible to access.

It is easier for us to share the minutiae of our lives through digital systems, but so few images end up on our walls and on our tables where we can live with them every day. A dropped hard drive, a scratched CD, an immersed cellphone takes away our personal history daily.

And yet, all of us have mum or dad’s ‘shoebox’ of family photographs, or their plastic-covered photo albums (where much of their history is slowly deteriorating). I am asking you to get your favourite images out of your iPhones and into prints. Current printing technology means that properly printed and displayed images can last for 100’s of years….just like so many of grandma’s did.

Numerous professional studies have found the importance of printed family photographs in solidifying a child’s connection the family unit (and improving their self-esteem and sense fo self). This is especially important in blended families or families expanded by adoption.

PROJECT?...NO ONE SAID THERE WOULD BE HOMEWORK…..

Every year, in winter and summer, we are blessed with time. I ask you to use that time to sort your personal family history. Pick a 100 images from the last six months. If you find that difficult – I can help you to sort (for a moderate fee) .


The Family Shoe Box that Holds our Treasured Photos

WHAT IS "PROFESSIONAL PRINTING?"

All amateur systems are set up for what you might call ‘the tolerable average’ – and to be fair, most amateur printing is adequate for most people’s needs. Where professional printing comes into it’s own is when a consistency of colour, lightness or darkness (known as ‘density’) and longevity is important.

Amateur systems are set up like the ‘auto’ setting on your camera – meaning normal scenes often reproduce well – unusual scenes do not. This also applies to colour in photographs. The amateur machines look for ‘normal’. What’s normal? Johnny on his bike in the backyard on a sunny day with some sky and grass in it.

There are three main variables that determine print quality:

Colour balance

In amateur printing, the acceptable deviation from correct is much higher. Colour perception of an image alters the longer you look at it and the offending colour or density is corrected by our eyes.

This is why when we photograph a candle lit luncheon with existing light it is often excessively yellow – because our eyes have filtered more of the yellow light of the candle out. If we are able to look outside at the garden or street scene – it will initially appear too blue – because our eyes have not yet corrected to that scene.

Likewise, wearing an excess of one colour – like a red coat or dress may cause an amateur facility to make the skin tone cyan (a kind of blue), the light in the shade of a tree is green. Our eyes filter out the excess – but it records in our photos – unless they are professionally printed.

Density

The next example talks about ‘density’ or how dark or light an amateur system can make a photograph.

Here is an example of a print a bride had made at a well-known inexpensive amateur facility – and what we made for her. The difference is striking, mainly because the image is a difficult one to print on fully automated facilities.

Why you Have your Photographer Print your Photographs

Longevity

Longevity of a photograph is an important subject. Conventional photographic printing using silver-halide and dye emulsions, together with quite poisonous chemicals were the norm right up until the turn of this 21st century. Longevity was the province of what was called ‘archival’ processing techniques and usually only the province of museums and art galleries.

Most of us will see colour photographs in our family collections that have faded to a dull red hue. This is because of the technology of the time, the chemistry involved, and the light sensitivity of the processes in the past. Just as the dyes in clothing or in curtains (as an example) fade – so does any product that involves images formed with dyes.

The advantages of dyes are short-lived – brightness and rich colours fade – and it’s usually the yellow in an image that fades away first. You can see this in the example below – it is my mum and my sister shot in about 1956…the yellow has disappeared from the image. Fortunately, many modern scanning systems can anticipate this and have a setting for image restoration. All Epson products that I use have this.

Original Ektachrome versus Epson Restoration Software
So, you may have (like I do for my office printing) a combination printer/scanner. These can be fabulous, BUT, they usually print with dyes - not pigments. What’s the difference? Dyes will fade – often quickly (depending on the display conditions) – pigments much less so.


A good indicator is artists oil paints use pigments. These are designed to last for a very long time. Proper professional printers all use pigments. When pigments are matched with papers that are designed for maximum longevity, the life expectancy is over 150 years.

To put this into perspective, the longevity of a print made at an amateur facility with conventional photographic chemistry is about 12 years and this can be much less depending on storage (peel back & stick down albums are notorious for accelerating the fading of conventional photo prints)

So, there is obviously a price difference between the two types of service. It is important to understand the prints I make are not cheap, fast low-quality prints from the box stores – these are the ‘best’ quality prints.

DAVID’S PRO PRINTS PRICING

All prints include basic colour and density correction/minor area darkening or lightening/up to 5 minutes spotting. Professional-grade enhancement and retouching is available: add 50%.

I will advise you if I believe that service to be of benefit to you, or if it fits your requirements.

Printed on the finest quality materials - Legacy Platine (rich lustre) or Legacy Etching (matte) textured, for the maximum longevity available.

Minimum order for smaller prints: Three 6x4’s or Two 5x7’s

3 x 6x4 prints $30.00 + HST (three prints)

2 x 5x7 prints $30.00 + HST (two prints)

8x10 print $20.00 + HST (single print)

8x12 unit $25.00 + HST (single print)

Per 11x14/10x14 $40.00 + HST (single print)

Per 12x16/12x18 $60.00 + HST (single print)

SCANNING

Includes basic colour and density/minor spot darkening or lightening/up to 5 minutes spotting.

Per print up to 8x10 $15 + HST per image
(larger images by quotation)

Per negative 35mm/slide $20 + HST per image
Per negative 35mm strip x 4 $50 + HST per 4 images (in one strip)
Per 120 negative $25 + HST per image
per 120 strip x 3 $60 + HST per 3 images (in one strip)

RETOUCHING

Charged by quotation in 15 minute increments. $25 per 15 minutes + HST

Terms and Conditions

PAYMENT

PAYMENT IS REQUIRED WITH INITIAL ORDER

SERVICE TIME

3 – 5 days. Specific times can be quoted on receipt of material.

DELIVERY

Prints by normal postage $15 for up to 8x10 inch
Prints by normal postage $25 for up to 12x18 inch
(orders may be delivered at my discretion – postage charges still apply)
Express/courier by quotation.

Digital files or scans are returned via ‘Wetransfer’
USB stick - on demand - $30.00 + HST + postage

WHO IS DAVID A WILLIAMS?

David Anthony Williams is a Master (II) of the Australian Institute of Professional Photography, a Master of the WPPI Awards system, and Fellow Royal Photographic Society. He is originally from Melbourne Australia, and now lives and works in Toronto, Canada as a Portrait & Wedding photographer and educator in the professional photography industry.

Over the last 30 years, David has taught in Australia, New Zealand, China, India, Malaysia, Vietnam, the US and Canada, the UK and Ireland. He has received standing ovations for his presentation ‘Cycles & Echoes’ at the PPA San Antonio conference and the DWF Conference in Phoenix - a presentation about the importance of family photographs and portraits throughout history.

Competition results include over sixty awards for excellence in wedding and portrait photography, including the AIPP “Victorian Professional Photographer of the Year” twice. He has won the Grand Award for excellence in portraiture twice at the American Wedding Portrait Photographers International convention and ‘Grand Award – Wedding Digital’.

David Anthony Williams Toronto Portrait Photographer


(647)296-7750

david@davidanthonywilliams.com

davidanthonywilliams.com


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